RACING EMBERS

It's still glowing behind me — but I can't stay

Spring and May are here. They always have a particular feeling of renewal intertwined with nostalgia, or saudade, a pinch in the heart. For this very first SS25 collection , we dived into our past and ersatz passions. 

My story is very much linked to racing although I have skillfully detached myself from it nowadays. I cannot in good conscience stay anywhere near this sport and all of the elements it revolves around - I frankly can't believe I was able to do so in the past; was this really me or the counterfeit dreams society built for me?  Yet the beauty and ancient grace of the racing aesthetics remain and endure: this collection embraces that persisting ambivalence. 

I used to live for racing. The sound of the engines, the thrill of precision, the poetry of speed.
I even worked inside that world.

But then I saw what was really driving it. Oddly, I think I always knew, but the mind can't see the full picture when you're kidnapped by the empire — it has this ability to bow to capitalistic dreams and apparences.

As the sport and audience grew louder, I found myself swiftly stepping back.

It's no longer about engineering brilliance, but oil money, surveillance partnerships, the quiet complicity of global tech giants.

This collection calls it what it is: sportswashing.
It asks, it ponders, denounces even.

Because when speed is used to outrun justice, someone has to jump on the brakes.
Life doesn't reward speed, speed has no purpose — it rewards presence and honesty. 

 

And sometimes, the most powerful statement does fit on a T-shirt.

This new collection is my quiet protest — and a love/hate letter.

 

Souria,
STERGOED